{"product_id":"do-purpose-why-brands-with-a-purpose-do-better-and-matter-more","title":"Do Purpose - Why brands with a purpose do better and matter more","description":"\u003cdiv class=\"\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. \u003c\/span\u003eThese companies have a reason to exist over and above making a profit: they have a Purpose.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes, we love the product they make. But the thing we love most about them is the change they are making. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePurpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003cem\u003eDo Purpose\u003c\/em\u003e, David Hieatt offers insights on how to build one of these purpose-driven companies. \u003c\/span\u003eYou know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well. \u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eAbout the author\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDavid Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The Do Lectures, voted one of the top ten ideas festivals in the world by \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Guardian\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e. More recently, he started Hiut Denim in his home town of Cardigan in west Wales. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. David has a cult internet following, and has spoken at Apple, Google, Red Bull and many other top companies and conferences. He is the author of \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDo Open\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e (2017) and \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Path of a Doer\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e (2010 and reissued 2020).\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"mysite","offers":[{"title":"Default Title","offer_id":51444677083442,"sku":"DO-DHPURP-PB","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3572\/7666\/files\/do-purpose.jpg?v=1783516409","url":"https:\/\/kryvwickgoods.myshopify.com\/products\/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more","provider":"KryvwickGoods","version":"1.0","type":"link"}